Craveworthy Brands is bringing five of its portfolio concepts to the Georgia Institute of Technology campus in Atlanta, with openings slated for August 2026 inside the John Lewis Student Center. The multi-brand restaurant platform will operate Big Chicken, Fresh Brothers, Kinnamōns, Krafted, and Taim Mediterranean Kitchen under a consolidated Crave Kitchen Georgia Tech footprint.
The Brand Mix
The five concepts span a range of dayparts and cuisines — from Shaquille O'Neal's Big Chicken and California-rooted Fresh Brothers pizza to the cinnamon-roll-focused Kinnamōns, burger-and-tap concept Krafted, and Mediterranean fast-casual brand Taim. Deploying multiple banners under one operational roof is a format Craveworthy has used to maximize throughput and kitchen utilization, an approach increasingly common in campus and captive-venue foodservice.
Non-Traditional Channel Play
College campus dining represents one of the more active non-traditional channels for multi-unit foodservice operators right now. High foot traffic, captive meal-plan populations, and extended operating hours create strong average-unit-volume potential — conditions that have drawn fast-casual and QSR brands into airports, stadiums, and universities at an accelerating pace. For Craveworthy, the Georgia Tech deal adds a marquee institutional account and gives several of its brands meaningful exposure in a market where brand trials can translate into off-campus loyalty.
Craveworthy's broader portfolio includes Wing It On!, The Budlong, Genghis Grill, BD's Mongolian Grill, Flat Top Grill, Lucky Cat Poke Co., Pastizza, Scramblin' Ed's, Soom Soom Mediterranean, Dirty Dough Cookies, and Sigri Indian BBQ — making the Georgia Tech location a selective showcase rather than a full-portfolio deployment. Concentrating on five concepts allows the operator to match menu variety to student demand patterns without overextending back-of-house capacity.
The John Lewis Student Center is described as one of the highest-demand dining destinations on the Atlanta campus, positioning the Crave Kitchen Georgia Tech outpost for strong daily transaction volume from the moment it opens.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
