Greenridge Naturals is expanding distribution of its grass-fed beef snack sticks, with products now available at Target.com in both single-stick and multipack formats. The company recently launched shelf-stable beef sticks positioned for convenience stores and adjacent channels. The products offer 9 grams of protein per 1-ounce serving. Greenridge will exhibit at the National Association of Convenience Stores (NACS) show this year at booth C3984, where the brand plans to demonstrate new packaging formats of the beef stick line.
Why It Matters
The convenience-store channel remains a high-velocity outlet for protein snacks, and grass-fed positioning appeals to premiumization trends in the category. Greenridge's Target placement signals broader retail momentum beyond traditional convenience and foodservice outlets.
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Written by FBM Publications Editors
