Sidari Brands announced two new flavors of Guinness Steak Cuts—The NY-Style Pastrami and The Spicy Blend—ahead of the NACS trade show. Both variants will ship in Q1 2027. The company is offering sampling and preorders on the NACS show floor, providing convenience store operators an early look at the expanded product line.
Why It Matters
Beef jerky and meat snack innovation continues to drive incremental sales in the convenience channel.
New flavor variants allow operators to refresh planograms and capture incremental wallet share from existing and new customers seeking variety in the shelf-stable protein category.
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Written by FBM Publications Editors
