Jordan's Skinny Mixes has added three sugar-free soda syrups to its growing Soda Syrup Collection — Shirley Temple, Grape Soda, and Sweet Cream — bringing the five-SKU lineup further into the DIY dirty soda space that has driven measurable volume in dispensed-beverage categories at convenience and grocery retail.
The new SKUs join the existing Cherry Cola and Orange Soda Syrups on SkinnyMixes.com and across mass and grocery retail channels. While the brand's primary distribution runs through mass, grocery, and Amazon, the dirty soda format's overlap with dispensed beverage and fountain trends makes the line worth watching for c-store buyers scouting packaged-syrup adjacencies in the cold vault and center-store beverage set.
How the SKUs Work
Shirley Temple Syrup and Grape Soda Syrup are designed to mix directly with sparkling water, delivering zero sugar and zero calories per the brand's positioning. Sweet Cream Syrup functions as a finishing modifier — a splash added to any soda or syrup-based drink to replicate the creamy layer that defines the dirty soda format. The three flavors can be combined with any existing SKU in the collection, giving consumers and operators a modular flavor system rather than a fixed recipe.
The dirty soda trend — broadly defined as a fountain or canned soda doctored with cream, flavored syrup, and sometimes a citrus squeeze — originated in Utah's independent soda-shop segment and has since been commercialized by chains including Swig and Sodalicious. National QSR players and c-store foodservice programs have taken notice: several regional chains have tested cream-topped dispensed sodas as limited-time offers, and the format maps naturally onto the customizable dispensed-beverage programs that higher-volume c-stores have been building out over the past two years.
Retail Shelf Opportunity
For c-store category managers, the Skinny Mixes soda syrup set competes in the same shopper basket as cocktail mixers, coffee syrups, and water enhancers — all categories that have outperformed center-store averages as consumers trade restaurant visits for at-home beverage customization. The sugar-free positioning aligns with sustained better-for-you demand that NACS data has flagged as a consistent driver in packaged beverage unit sales.
The Sweet Cream SKU in particular addresses a gap in the retail syrup aisle: most cream-based dirty soda recipes have required a separate dairy or non-dairy creamer purchase. A shelf-stable, sugar-free sweet cream syrup that pairs directly with the brand's own flavor syrups simplifies the basket and shortens the shopper's path to a completed drink.
Jordan's Skinny Mixes was founded in 2009 by Jordan Engelhardt as a sugar-free cocktail mixer alternative and has since expanded into coffee syrups, water enhancers, and sauces. The brand's growing soda syrup segment reflects a deliberate pivot toward the non-alcoholic customizable beverage occasion — a daypart that convenience operators have increasingly targeted with loyalty-program tie-ins and proprietary dispensed-beverage bars.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
