National Taco Day falling on a Tuesday this October gives Laredo Taco Company a promotional hook it's leaning into hard: the 650-plus-unit Tex-Mex foodservice concept is running buy-one-get-one taco offers and value meal deals at participating 7-Eleven, Speedway and Stripes locations for a limited time.

The Deals

Two BOGO offers run exclusively on Oct. 6: a BOGO free Potato & Egg Taco promotion — each made with hand-cracked eggs and seasoned potatoes cooked on-site — and a BOGO free Chicken Fajita Taco, stuffed with fajita-style chicken, hand-chopped bell peppers, tomatoes and onions. Both lean directly into the scratch-cooking credentials Laredo Taco Company markets against QSR competition.

Two value bundles have a longer window, valid Aug. 26 through Oct. 27. A $5 El Gran Tocino offer lets guests choose two bacon-and-egg tacos or a single burrito. The $5 Taco Meal Deal pairs a chicken taco and a bean-and-cheese taco with a small side — queso, guacamole or Mexican rice — and a Big Gulp dispensed beverage, a bundle that ties the forecourt's iconic drink program directly to the back-of-house foodservice offer.

Why It Matters for Operators

C-store foodservice has been one of the channel's most durable inside-sales growth engines, with NACS data consistently showing prepared food as a top contributor to gross profit dollars per store. Laredo Taco Company represents 7-Eleven Inc.'s most developed full-menu foodservice program, operating on-site kitchens with handmade flour tortillas, marinated meats and a signature salsa bar — a format that differentiates the concept from the roller grill and grab-and-go sets typical of most convenience foodservice programs.

With 650-plus locations spread across the 7-Eleven, Speedway and Stripes banners, Laredo Taco Company is one of the largest c-store-embedded restaurant concepts in the U.S. by unit count. The promotion also activates the 7NOW delivery app and catering channel, giving operators incremental ticket opportunities beyond in-store traffic. 7-Eleven's combined 7Rewards and Speedy Rewards loyalty programs claim more than 100 million members — a ready-made audience for targeted deal redemption.

"At Laredo Taco Company, we're celebrating with flavorful salsas, carefully marinated meats and warm flour tortillas our customers know and love, along with deals worth showing up hungry for," said William Armstrong, Senior Vice President, Restaurant Operations and Innovation at 7-Eleven, Inc.

For c-store operators watching foodservice attach rates climb, the $5 meal deal format — bundling protein, a side and a dispensed beverage — is a proven traffic-driving structure that lifts average transaction size while reinforcing everyday value. At a time when consumers remain price-sensitive, limited-time promotions anchored to a calendar moment give front-line staff a clear selling story and give loyalty members a reason to visit.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.