Atlanta-based marrō has placed its sparkling, fruit-flavored bone broth drink in roughly 50 Northern California stores across three Raley's Family of Fine Stores banners — Raley's, Nob Hill Foods and Bel Air Markets — through a time-limited slot in the chain's Get Curious innovation section, which runs through Nov. 3.
The $5.99-per-can product competes in the functional beverage segment as a non-dairy, zero-sugar option built on a grass-fed bone broth base. Each 12 oz can delivers 12g of protein, collagen, essential amino acids, electrolytes and B12 at 60 calories, positioning it squarely in the better-for-you cold-vault set that regional grocery and convenience retailers have been expanding to meet demand from health-oriented shoppers.
How the Program Works
Get Curious is a permanent in-store discovery section across the Raley's banners that rotates emerging brands through a structured trial period. Sell-through data collected during the featured window determines which products earn a permanent planogram position — a prove-it-or-lose-it model that puts real stakes behind short-term placement. For marrō, that means the weeks between now and Nov. 3 are effectively a live market test in one of the country's most wellness-attuned regional grocery markets. Products are also available for pickup and delivery through raleys.com and the Raley's app, extending trial reach beyond the physical forecourt.
"Most everyone knows bone broth is good for you, but it can be tough to include in your daily routine," said Nick Foreste, Founder and CEO of marrō. "Once people taste it, it stops being a someday wellness habit and becomes an everyday one."
The SKU Lineup
marrō launches in three flavors: Blueberry Lemonade, Peach Mango and Blackberry Lime — all carbonated, all shelf-stable in can format. The packaging and flavor architecture mirror the functional sparkling water and energy-adjacent sets that have driven significant cold-vault space shifts at both grocery and convenience banners over the past three years. NACS data has consistently shown dispensed and packaged functional beverages among the fastest-turning non-alcoholic beverage categories at convenience retail, and the bone broth subcategory remains largely uncontested in canned, carbonated form.
At $5.99 MSRP, marrō prices above mainstream energy drinks but inside the premium functional beverage band occupied by brands like Olipop and Poppi — a range that has demonstrated strong basket attachment with wellness-forward shoppers. For operators considering the category, the single-serve can format and ambient-stable supply chain make it a natural candidate for the chilled single-serve door, a high-velocity zone in both grocery and convenience foodservice environments.
The Raley's placement is marrō's footprint in Northern California and represents an early retail proof point for a brand that will likely pursue wider channel expansion if sell-through supports permanent slotting. Operators watching the functional beverage pipeline should note that discovery programs like Get Curious have a track record of surfacing brands that subsequently move into the convenience channel as their velocity data matures.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
