Maxima Grupė, UAB, the Vilnius-based retail group operating one of the largest grocery and convenience store networks across the Baltic states, named Petras Jašinskas its new Chief Financial Officer effective June 15, 2026. Jašinskas steps into the role vacated by Lauryna Šaltinė, who is transitioning to maternity leave.
The company offered no additional detail on Jašinskas's prior background or the scope of any broader board restructuring beyond confirming the CFO succession. Maxima Grupė said its board composition has been updated in connection with the transition, though specifics on additional personnel changes were not disclosed in the announcement.
Maxima Grupė operates retail formats spanning large-format grocery to smaller neighborhood and forecourt-adjacent convenience concepts across Lithuania, Latvia, Estonia, Bulgaria, and Poland. The group's convenience-oriented formats compete in European markets where fuel-and-food operators and urban grab-and-go retailers have steadily taken share from traditional supermarket channels — a dynamic familiar to U.S. channel operators watching foodservice and fresh programs reshape the c-store footprint.
CFO transitions at multi-country retail operators can carry downstream implications for capital allocation, store development pipelines, and supplier payment terms — areas that touch single-store operators and regional chains alike when a major anchor buyer shifts priorities. For Maxima, which runs thousands of locations across five countries, the finance seat is central to real estate expansion decisions and category investment across its store base.
No guidance on near-term unit growth, capital expenditure targets, or inside-sales strategy was included in the company's disclosure. Observers will watch whether Jašinskas signals any shift in the group's investment posture — particularly around smaller-format and convenience-aligned store development — when the company next reports financial results.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.