Richmond, Va.-based Nightingale Ice Cream Sandwiches is rolling out a six-flavor Holiday Variety Pack exclusively through Target stores nationwide, hitting shelves November 28 at a $11.99 retail price point. The limited-edition set marks the brand's first dedicated holiday SKU and deepens its relationship with Target as a key retail channel.
The Six Flavors
The variety pack — branded as a "Chomp-size" format — assembles flavors purpose-built for seasonal gifting and party occasions: Gingerbread House (gingerbread cookie with cream cheese ice cream), Cookie Butter Cheesecake (speculaas crumb swirl), Mint Fudge Brownie, Cherry Chocolate Brownie, Cookie Monster (a cookies-and-cream riff), and Brookie Dough (brownie, cookie, and vanilla ice cream). The assortment leans into holiday flavor cues — warm spice, peppermint, indulgent chocolate — that have driven strong seasonal impulse sales across the frozen novelty set in recent years.
Retail Footprint & Channel Context
Nightingale already operates across more than 6,000 chain and independent grocery doors, including Whole Foods Market, Costco, Kroger, Wegmans, The Fresh Market, and Harris Teeter. The Target exclusive adds a mass-channel anchor that broadens the brand's reach into shoppers who may not frequent specialty or natural grocery formats. For convenience and foodservice buyers watching the frozen novelty category, the move signals continued premiumization pressure from grocery — a dynamic that has pushed c-store frozen and refrigerated foodservice programs to sharpen their own seasonal offering.
The premium ice cream sandwich segment has seen sustained consumer interest in elevated inclusions and restaurant-quality flavor profiles. Nightingale's handcrafted positioning — 14% butterfat ice cream, freshly baked cookies, homemade inclusions — reflects the same "affordable indulgence" trade-up behavior that has lifted premium packaged snack and dessert sales across multiple retail formats, including forecourt-adjacent impulse zones in larger-format c-stores.
"Whether you're looking for a unique hostess gift, an unexpected dessert to serve guests, or simply a cozy treat to enjoy with family, the Holiday Variety Pack offers something for everyone," said Hannah Pollack, CEO and Co-Founder of Nightingale Ice Cream Sandwiches. The women- and veteran-owned brand was founded in Richmond in 2016 and has since scaled from a local restaurant concept into a nationally distributed novelty brand.
The pack will be available at all Target locations while supplies last. No reorder or restock cadence beyond the holiday season has been announced.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
