Pinkberry is leaning into the Dubai Chocolate moment with a limited-time build available at participating locations nationwide through August 20, 2026. The Pink Dubai Style frozen yogurt layers the brand's signature tart base with fresh strawberries, pistachio sauce, ruby chocolate sauce, and crushed roasted pistachios — a direct riff on the viral pistachio-filled chocolate bar format that has dominated social media dessert conversation for the past year.

The Build

The LTO leans on ingredient quality as a differentiator. Pinkberry hand-cuts fresh fruit in-store daily — no frozen product — and the ruby chocolate sauce delivers the distinctive pink hue the build is named for. Parent company Kahala Brands, a Scottsdale-based franchisor with roughly 3,000 locations across 30 quick-service restaurant concepts in 35 countries, developed the format to translate a globally trending confection flavor profile into a customizable frozen yogurt experience.

Sammy Robbins, Director of Marketing for Kahala Brands, described the build as "our delicious and indulgent take on one of today's most popular dessert trends," adding that the team set out to capture the flavor profile of Dubai Chocolate while keeping the build true to Pinkberry's fresh-ingredient positioning.

Why C-Store Operators Should Watch

For convenience retailers running dispensed frozen dessert or soft-serve programs, the Pinkberry LTO illustrates a broader trend worth tracking: QSR and specialty dessert chains are moving faster to convert viral food moments into limited-time offers, compressing the cycle from social-media buzz to in-store execution. Dubai Chocolate — essentially a knafeh-filled dark chocolate bar from a single Dubai-based chocolatier — went from niche import to a full-blown flavor trend adopted by CPG brands, bakeries, and now frozen yogurt chains in under 18 months.

That speed matters for c-store foodservice programs competing in the impulse dessert space. Operators with roller grill, dispensed beverage, or back-of-house frozen treat programs can draw a direct line from this kind of QSR LTO activity to what their own customers are already asking about. Pistachio cream, ruby chocolate, and knafeh-adjacent flavor builds have shown up in grocery and specialty retail faster than most c-store forecourt programs can respond — which is precisely where speed-to-shelf and simple topping customization become competitive advantages for the channel.

Pinkberry has built its model around high-customization, fresh-topping variety — premium granolas, specialty chocolates, fresh-cut fruit — a format that translates reasonably well to c-store grab-and-go or made-to-order dessert sets where operators are looking to trade customers up from packaged novelties.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.