The LTO
Stoner's Pizza Joint is running a Halloween limited-time offer from October 19 through October 31: a pumpkin-shaped flatbread pizza built on the chain's signature dough and topped with pepperoni and meatballs arranged in a jack-o'-lantern face. The item arrives uncut, inviting guests to slice it themselves in a nod to traditional pumpkin carving — a format the Fort Lauderdale-based fast-casual brand is positioning around family occasions, Halloween parties, and pre-trick-or-treat dinners.
Loyalty Play
For the first seven days of the window — October 19 through 25, which overlaps with National Pizza Month — Stoner's Rewards members earn 31 bonus points on each Pumpkin-Shaped Pizza purchase. The promotion follows a pattern common among growing fast-casual chains that use seasonal LTOs to drive loyalty enrollment and repeat visits. Orders can be placed through the Stoner's Pizza app, online at stonerspizza.app, or in-store.
"Halloween is all about having fun, and our Pumpkin-Shaped Pizza brings that spirit to the dinner table," said John Stetson, CEO of Stoner's Pizza Joint. "From the meatball eyes to carving your own slices, it's a fun way for families and friends to celebrate together."
Channel Context
Seasonal pizza LTOs have become a reliable traffic driver in the broader foodservice segment as operators look to differentiate from commodity offerings. For c-store foodservice programs watching the competitive set, Stoner's playbook — flatbread format, loyalty tie-in, defined availability window — mirrors the kind of urgency-and-reward mechanics that convenience-store pizza programs have adopted to compete with QSR chains. Founded in 2013, Stoner's has grown as a fast-casual concept built around fresh, in-house dough, sauces, and cheese blends, giving it a scratch-quality positioning that resonates with the same consumer cohort convenience operators are increasingly targeting with upgraded foodservice and dispensed-beverage programs. The 13-day availability window keeps the item scarce enough to sustain interest through the Halloween holiday without overextending supply commitments.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
