Brand Launches
Wingstop Launches Club Wingstop Loyalty Program Nationwide
The Dallas-based wing chain pairs the program launch with a Maura Higgins-curated 'Club in a Box' drop, leaning hard in…
Brand Launches 49 stories
Brand Launches
Cold Stone Creamery Adds DC Supergirl LTO Through July 21
The Scottsdale-based chain's summer movie tie-in runs about eight weeks, leaning on superhero IP to drive incremental d…
Brand Launches
C4 Energy Adds Pink Lemonade LTO, Exclusives at Circle K, Casey's
Hawaiian Punch Berry Blue Typhoon lands at Circle K; Cherry Cola is a Casey's-only pour — both timed to summer 2026 res…
Brand Launches
Gelatys Opens $8M Florida Plant to Push Gelato Into National Retail
The self-described No. 1 gelato frozen novelties brand in the U.S. says it is the only domestic manufacturer of frozen …
Brand Launches
Church's Texas Chicken Names CCO to Lead Loyalty, Digital Push
Nemeth will command marketing, digital transformation, pricing, and guest engagement as the QSR brand looks to sharpen …
Brand Launches
Neptune Retail Solutions and Kigo, an Augeo company, Open a New Distribution Channel Carrying CPG Offers into Premium Loyalty, Publishing and Media Audiences
Neptune Retail Solutions advances aggressive growth strategy, with implications for operators across the sector.
Brand Launches
GoGo squeeZ Adds Protein Line, PB&J Bites to C-Store Snack Set
Launch follows last week's GoGo squeeZ SlymeZ debut and Bel US's acquisition of Brainiac brands — a busy fortnight for …
Brand Launches
Death Wish Coffee Launches Power Surge with 200+ mg Caffeine
High-caffeine claims are driving 39% purchase intent in the coffee category, signaling a clear opening for c-store disp…
Brand Launches
TRUBAR Lands Orangetheory Deal, Eyes National Retail Expansion
The plant-based bar brand scores a co-branded SKU and title sponsorship of Orangetheory's June 1 Season of Strength cha…
Brand Launches
Quest Nutrition Adds Dill Pickle Chip, First New Flavor in 10 Years
Simply Good Foods brand targets convenience impulse sets with two SKUs timed to summer resets.
Brand Launches
Ajinomoto Adds Sweet Chili Gyoza, Jumbo Shumai to Frozen Line
Sweet & Spicy Chili Saucy Gyoza and Jumbo Chicken Shumai debut at grocery; c-store frozen-food buyers should watch for …
Brand Launches
7-Eleven Rolls Out $4 Meal Deals Across Banners for Memorial Day
The Irving-based operator is pushing ready-to-eat value across its three convenience banners as the summer selling seas…