Sales execution software provider Andavi Solutions has acquired Infilect, a Bengaluru-based AI technology company, in a move that grafts computer-vision shelf intelligence onto Andavi's existing platform for beverage and consumer goods field teams.
The deal is live: combined technology is already in production with beverage alcohol customers, Andavi said, making this less a roadmap announcement than an operational integration.
What Infilect Brings
Infilect's core product analyzes photos and video captured from retail shelves, displays, menus, and backbars. The platform identifies SKUs, facings, pricing, out-of-stock conditions, share of shelf, and competitor activity — the kind of execution data that field reps traditionally record by hand on paper or in spreadsheet-based survey tools. Its agentic AI layer translates that visual data into next-best-action recommendations delivered to reps in near real time during the store visit.
For convenience and fuel retailers and their supplier partners, the practical implication is straightforward: a field rep photographs a cold vault or a backbar display, and the system flags a missing facing, a pricing discrepancy, or a competitor placement without the rep manually counting or keying data. Management gets a consolidated view of execution gaps across locations rather than waiting on manually compiled call reports.
Why It Matters for Beverage Suppliers
Beverage alcohol and non-alcohol suppliers are among the heaviest users of field-sales execution software in the c-store channel. Route-to-market complexity — distributor tiers, state regulations, and the sheer number of independent and chain accounts — makes real-time store-level visibility a persistent pain point. Andavi has positioned its platform around that complexity; Infilect's image-recognition layer is designed to close the gap between what a planogram calls for and what actually sits on the shelf or in the cooler.
Nina Vellayan, CEO of Andavi Solutions, said the acquisition advances the company's strategy to build a more intelligent sales execution platform. "Infilect gives our customers better visibility into what is happening in the market and helps turn those insights into action," she said.
Infilect co-founder and CEO Anand Prabhu Subramanian framed the deal as a scale play. "Together, we can deliver faster, more actionable retail intelligence," he said.
Integration and Outlook
Infilect will continue operating under its existing brand with its current team, customer relationships, and service commitments — a structure that often signals an acquirer is preserving a sales channel rather than immediately consolidating it. The two companies said integration work has already begun, and the combined platform is running in production accounts in beverage alcohol, a category that spans both on-premise and off-premise retail — including the forecourt convenience channel.
For foodservice and beverage suppliers navigating c-store shelf execution, tools that automate compliance auditing and surface out-of-stock alerts are increasingly table stakes. The beverage alcohol category in particular has seen significant investment in route-to-market technology as suppliers compete for cold-vault facings and back-bar placement at both chain and single-store operators. Andavi's bet is that combining execution workflow with AI-powered visual auditing in one platform reduces the lag between identifying an execution gap and fixing it on the next store call.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
Frequently Asked Questions
Is this acquisition live in the market or still in pilot?
It's live now. Andavi said the combined technology is already in production with beverage alcohol customers, so this isn't vaporware—field reps are using the computer-vision shelf intelligence in real stores today.
What specific execution problems does Infilect's AI actually solve for field reps?
A rep photographs a shelf or backbar, and Infilect's AI automatically detects missing facings, pricing errors, out-of-stock conditions, and competitor placements without manual counting or data entry. The system then delivers next-best-action recommendations to the rep in near real time during the visit.
Why is this a big deal for beverage suppliers specifically?
Beverage alcohol and non-alcohol suppliers are the heaviest users of field-sales execution software in c-stores, and they face brutal route-to-market complexity with multiple distributor tiers, state regulations, and thousands of independent and chain accounts. Real-time store-level visibility is their persistent pain point, and manual call reports are too slow.
What does management get out of this instead of waiting for field reps to file reports?
A consolidated view of execution gaps across all locations in real time. Instead of waiting on manually compiled call reports, managers see actual shelf conditions, pricing discrepancies, and competitive threats as they happen, enabling faster corrective action.
Does this replace or enhance Andavi's existing platform?
It enhances it. Andavi's platform already serves beverage and consumer goods field teams; Infilect's computer-vision AI is grafted directly onto that existing sales-execution software, so the integration is tight and the data flows into workflows field teams already use.
