Cold Stone Creamery is adding two limited-time Creations to its fall menu, available now at all locations nationwide through November 17, 2026. The seasonal push pairs a returning fan favorite with a newly developed build, both leaning on branded ingredient co-partnerships to drive shelf appeal.

The Two LTO Builds

The returning Going Bananas for JELL-O® Pudding Creation combines JELL-O® Banana Cream Pudding Ice Cream with NILLA® Wafers, banana, and whipped topping — a nostalgia-forward assembly that last appeared on the menu to strong guest response. The new entry, Crumb and Get It, layers HONEY MAID® Graham Cracker Ice Cream with cookie dough, HONEY MAID® Graham Crackers, and cookie butter. Both promotional flavors — JELL-O® Banana Cream Pudding and HONEY MAID® Graham Cracker — are also available as standalone scoops during the window.

For c-store operators and foodservice buyers tracking dessert daypart trends, the co-branded ingredient strategy is worth noting. Cold Stone's parent, Kahala Brands™, operates a portfolio of nearly 30 quick-service and fast-casual concepts across approximately 3,000 locations in 35 countries. Name-brand mix-ins from Kraft Heinz-owned JELL-O and NILLA, and Mondelēz-owned HONEY MAID, give the LTOs immediate consumer recognition without requiring menu education — a playbook that translates well to impulse-driven retail foodservice settings.

Seasonal Strategy and Channel Context

Fall LTO windows have become a critical traffic driver for the frozen-treat segment, which historically sees softening as temperatures drop. Operators across convenience and foodservice channels have increasingly leaned on warm-flavor cues — think caramel, spice, and graham cracker — to sustain dessert sales into Q4. Cold Stone's Crumb and Get It squarely targets that trend, using cookie butter and graham cracker as comfort-forward signals rather than pumpkin spice, which has grown increasingly crowded.

Courtney Maxedon, VP of Marketing and Digital Strategy at Kahala Brands™, framed the dual-launch as a balance of familiarity and novelty. "We're excited to bring back the Going Bananas for JELL-O® Pudding Creation™ while giving guests something new to try with the Crumb and Get It Creation™," she said.

With roughly 1,500 Cold Stone units globally across approximately 30 countries, the LTO program represents meaningful scale for co-brand partners. For convenience retailers considering in-store ice cream or dessert programs — whether through licensed foodservice partnerships or proprietary dispensed-dessert offerings — the branded-ingredient model offers a proven template for menu differentiation without heavy back-of-house investment. The limited-time framing also supports the urgency mechanics that loyalty programs at c-stores increasingly rely on to drive repeat visits.

Both Creations are available for a limited time at participating Cold Stone Creamery locations.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.