Beverages
Brown-Forman Drops 99-Barrel King of Kentucky at $399
King of Kentucky's 2026 single barrel bourbon spans 99 hand-selected barrels at 125–135 proof, available in limited qua…
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Beverages
Unwind Functional Calm Drink Lands in ~1,000 Walmart Doors
Unwind launches in approximately 1,000 Walmart locations with a zero-caffeine, low-sugar sparkling relaxation drink in …
Beverages
TOUS les JOURS Adds Gochujang Caramel Latte at 200+ US Cafés
TOUS les JOURS is running the LTO through November 30 at participating locations nationwide, extending a New York pop-u…
Beverages
Paragraph Wine Adds French Chardonnay to NA Wine Range
Paragraph Wine launches a 100% French Chardonnay with alcohol removed below 0.5% ABV, rounding out a two-SKU non-alcoho…
Beverages
Java Monster Adds Dubai Chocolate to RTD Coffee Lineup
Java Monster Dubai Chocolate layers real cocoa, creamy pistachio, and a crispy phyllo-inspired note over a coffee-and-c…
Beverages
Kung Fu Tea Taps Pudgy Penguins for 15-Day LTO at 100+ Locations
Kung Fu Tea's limited-time Pudgy Penguins collaboration runs through October 15 at participating stores nationwide, anc…
Beverages
New Barn Organics Launches Buckwheat Milk at Whole Foods
New Barn Organics acquired BAM the Brand's buckwheat milk recipes and begins a multi-region Whole Foods rollout, markin…
Beverages
Eastroc Energy Enters U.S. C-Store Channel With Gold, Zero Sugar Cans
Eastroc Beverage taps Coca-Cola and Bang Energy veteran Joey Nickell to lead U.S. commercial development as the Chinese…
Beverages
Smoothie King Offers Free Protein Coffee Smoothie at 1,200+ Units
Smoothie King's two-day National Coffee Day promotion targets its loyalty base with a no-added-sugar, 14g-protein cold …
Beverages
BobaVida Launches ORBA RTD Popping Boba in 12 oz Pouch
ORBA launches in four tea and coconut water flavors with a 14-month shelf life, suggested retail of $11.99 per four-pac…
Beverages
Optimum Nutrition Launches 30g Protein + Fiber RTD Shake
Optimum Nutrition's new ultra-filtered milk shake pairs 30g protein with 8g prebiotic fiber, targeting the growing c-st…
Beverages
Ocean Spray Adds 3 Fall SKUs Across Beverage, Snack, Spread
Ocean Spray's farmer-owned cooperative rolls out a limited-edition cider beverage, a new Sour Apple Craisins variety, a…