Beverages
Coffee Bean & Tea Leaf Marks 63 Years With 'Make It Yours' Push
Coffee Bean & Tea Leaf's 'Make It Yours' anniversary campaign unfolds in three phases across 1,200-plus global location…
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Beverages
Hint Water Launches 4 Dessert Flavors for C-Store Coolers
Hint's Treat Yourself Variety Pack targets the 62% of Americans who indulge in small food-and-beverage treats monthly, …
Beverages
Jordan's Skinny Mixes Adds 3 Dirty Soda Syrups to C-Store-Ready Line
Jordan's Skinny Mixes extends its Soda Syrup Collection to five SKUs, adding Shirley Temple, Grape Soda, and Sweet Crea…
Beverages
FORALL Nutrition Lands at 500+ Sprouts Stores With Flavorless Protein Line
FORALL Nutrition's two-SKU flavorless protein platform — a $3.99 protein water and a $69.99 whey isolate powder — enter…
Beverages
PRODA Protein Soda Adds Celebrity Co-Founders, Eyes Broader Retail
PRODA's 10g-protein, zero-sugar soda already sells at Sprouts Farmers Market and Amazon; the celebrity additions are de…
Beverages
Tractor Beverage Names Chef-Turned-Sales Exec as SVP of Sales
Tractor Beverage Company is betting its foodservice expansion on a former chef who has shepherded four brands into the …
Beverages
Meiomi Launches Blanc White Blend at $20.99 SRP Nationwide
Meiomi Blanc White Wine, sourced from California's Central Coast including Arroyo Seco, enters a premium white-blend ca…
Beverages
Pret A Manger Relaunches Club Pret Subscription at $50/Month
Pret A Manger's refreshed subscription tier adds matcha drinks and unlimited customizations, with new members getting t…
Beverages
Califia Farms Adds Organic Coconut Creamers as Segment Grows 17%
Califia Farms extends its Simple & Organic platform into coconut creamers — Vanilla Crème and Toasted Coconut — as coco…
Beverages
Athletic Brewing Lands NHL Canada Deal, Enters 2,500+ Outlets
Athletic Brewing Company's multiyear NHL Canada agreement marks the league's first dedicated non-alcoholic beer partner…
Beverages
Elijah Craig Launches 70-Stop Tavern Trail for Old Fashioned Week
Elijah Craig's seventh annual Old Fashioned Week adds a 70-destination Tavern Trail drawn from more than 12,000 partici…
Beverages
NO CAP! Soda Brings SOUR PUNCH Line to NACS, Cites No. 1 C-Store Rank
NO CAP! Soda Pop arrives at NACS Las Vegas riding a No. 1 modern-soda ranking at a 2,000-plus-store national convenienc…