Health & Wellness
Non-UPF Verified Hits 304 Products Across 23 Brands
Non-UPF Verified, the Non-GMO Project's third-party certification for minimally processed foods, now covers 304 SKUs an…
Health & Wellness 13 stories
Health & Wellness
TRUBAR, Cha Cha Matcha Launch Limited Protein-Matcha Collab
TRUBAR's new collab SKU delivers 12g plant-based protein and 12g fiber in a white-chocolate matcha format, while a PB&J…
Health & Wellness
BHU Foods Relaunches With Organic Protein Bars at Sprouts, Erewhon
BHU Foods is expanding its refrigerated bar and snack bite lineup into East Coast natural retail as it shifts brand foc…
Health & Wellness
Hanover Foods Targets GLP-1 Users With 4-SKU Frozen Veg Line
Hanover Foods' new Skinny Veg® frozen sides hit select retail in August, with full-network distribution planned for ear…
Health & Wellness
Protein2o Taps Congo Brands Vet as CEO, Backs New Investment
Protein2o is pairing a new chief executive — former Congo Brands global CCO Mark Rappaport — with fresh capital to wide…
Health & Wellness
Superbrewed Food Launches Thryvia Postbiotic for Food & Bev Brands
Superbrewed Food's shelf-stable Thryvia ingredient carries FDA GRAS status and works across capsules, bars, beverages, …
Health & Wellness
Go Raw Wins Non-UPF Verification for Sprouted Pumpkin Seeds
Go Raw's Organic Sea Salt Sprouted Pumpkin Seeds are among the first snack products verified under the Non-GMO Project'…
Health & Wellness
Ancient Crunch Hits 3,000+ Doors With Whole Foods Nationwide Push
Ancient Crunch's MASA tortilla chips and Vandy kettle chips will hit all Whole Foods Market stores this August, backed …
Health & Wellness
That's it. Hits 85,000 Retail Doors on Fiber Snack Push
That's it. projects 350 million fruit servings in 2026, up from 250 million the prior year, as the 'fibermaxxing' trend…
Health & Wellness
Peanut-Forward Snacks Gain Shelf Space as Brain-Health Trend Grows
Brain-health messaging is moving from supplement aisles into grab-and-go snack sets, giving single-store operators a lo…
Health & Wellness
Ambrosia Collective Brings Air-Based Protein Powder to U.S. Market
The launch marks the first domestic retail appearance of Solein®, a single-cell protein produced via gas fermentation r…
Health & Wellness
Naked Smoothies Adds 2 Protein SKUs for C-Store Grab-and-Go
The 40-year smoothie brand targets grab-and-go demand with plant-based protein and no added sugar — a combination gaini…