FatBoy Ice Cream®, the Casper's Ice Cream brand that claims the top-selling ice cream sandwich position nationally, is rolling out two limited-edition holiday SKUs — Peppermint and Gingerbread — priced at $5.99 per 6-pack at select retailers across 13 states. The move puts the frozen novelty brand squarely in the seasonal impulse-purchase conversation at a time when c-store freezer cases compete hard for holiday basket-builders alongside grocery and club.

The SKUs

The Peppermint Ice Cream Sandwich pairs cool peppermint ice cream with dark chocolate wafers. The Gingerbread version uses gingerbread-flavored ice cream between graham wafers — a nod to the holiday cookie format that has driven strong LTO performance across frozen and bakery categories in recent years. Both carry the brand's "Thick N' Creamy" positioning, anchored in real-ice-cream formulation rather than the lower-cost frozen dairy dessert blends common in the novelty segment.

Retail Footprint

Distribution covers Arizona, California, Hawaii, Idaho, Illinois, Indiana, Iowa, Nevada, New Mexico, Oregon, Texas, Utah and Washington, with placement at Albertsons, WinCo, Bashas', Eight Point, AFS and Bristol Farms. Availability varies by retailer and market, which is worth noting for c-store buyers in those footprints evaluating whether a complementary frozen novelty slot makes sense heading into Q4.

For channel operators, the $5.99 suggested retail on a 6-pack positions these as a multi-serve frozen novelty play — the kind of take-home item that benefits from strong cold-vault placement and secondary cross-merchandising near seasonal confection sets. Russell Stokes, CEO of Casper's Ice Cream, pointed to nostalgia as the strategic driver: peppermint and gingerbread are flavor cues consumers already associate with holiday indulgence, and translating them into the ice cream sandwich format lowers the trial barrier.

Why It Matters for C-Stores

Frozen novelties are a durable impulse category for the convenience channel — NACS data consistently shows cold vault among the top inside-sales drivers on a per-square-foot basis. Limited-edition holiday items add scarcity urgency that can lift velocity during a November–December window when foot traffic patterns shift and operators lean on seasonal variety to maintain basket size. For single-store operators running leaner freezer sets, a recognizable brand name with an LTO hook can outperform a year-round SKU in the same slot during the holiday stretch.

Casper's Ice Cream, founded in 1925 and headquartered in Richmond, Utah, also produces the Jolly Llama line. FatBoy's Ice Cream Sandwich Pops were recognized by Progressive Grocer's Editors' Picks Award and reached the finals of the FoodBev World Food Innovation Awards, giving the brand recent third-party validation beyond its self-reported market-share claim.

Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.