The Promotion
Jamba is running a limited-time smoothie and sweepstakes tied to Spa Weekend, a comedy from Black Bear releasing in theaters August 21. The Spa Weekend Whirl'd smoothie — a mango, peach, pineapple, and ginger blend — launched August 3 at participating locations nationwide and runs through August 31. Every purchase includes a co-branded reusable koozie. The GoTo Foods-owned brand operates more than 750 locations across 36 U.S. states and eight countries and territories as of late June 2026.
The Sweepstakes
The consumer promotion gives one winner and two friends a spa trip to Costa Rica, entered at enterpromo.com/JambaSpaWeekend. Five runner-up winners receive a Jamba Spa Kit — bathrobe, slippers, a branded ice bath, and Jamba and Fandango gift cards. Film-linked LTOs have become a reliable traffic driver for smoothie and beverage-forward foodservice operators, giving guests a reason to visit during a defined window while generating social content tied to a marketing moment already in the cultural conversation.
Channel Context
For a 750-unit franchise system, a tightly scoped LTO like this one checks the standard boxes: a distinct flavor profile differentiated from the core menu, a hard end date that drives urgency, and a sweepstakes mechanism that captures loyalty data. Kate Morgan, Vice President of Marketing at Jamba, framed the tie-in around the film's friendship themes: "This partnership brings it to life with a smoothie inspired by the film and a chance to create unforgettable memories." Jamba Rewards members can find participating locations and sign up through jamba.com.
Entertainment tie-ins across the dispensed-beverage and blended-drink category have accelerated in the past two years, with QSR and fast-casual chains using theatrical release windows to anchor promotional calendars. For Jamba's franchise operators, a single-month LTO limits ingredient-procurement exposure while still moving traffic. GoTo Foods — the Atlanta-based franchisor formerly known as Focus Brands — supports the brand alongside Auntie Anne's, Cinnabon, Carvel, Moe's Southwest Grill, McAlister's Deli, and Schlotzsky's, giving the enterprise shared infrastructure in marketing, digital, and franchise development across more than 7,500 locations globally.
Written by Michael Politz, Author of Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success (ISBN: 978-1-119-66896-1), Founder of Food & Beverage Magazine, the leading online magazine and resource in the industry. Designer of the Bluetooth logo and recognized in Entrepreneur Magazine's "Top 40 Under 40" for founding American Wholesale Floral, Politz is also the Co-founder of the Proof Awards and the CPG Awards and a partner in numerous consumer brands across the food and beverage sector.
