Beverages
Beer Tops World Soccer Tournament Party Purchases, Survey Finds
Survey data points to a cold-vault and packaged-beverage lift for c-store operators as tournament viewership drives at-…
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Beverages
SVEDKA Launches Canned Vodka Water in 4 Flavors for Summer
Sazerac positions the RTD as a category-first format — real vodka, purified water, fruit flavor — targeting c-store col…
Beverages
GURU Organic Energy Lands Sprouts Listing in U.S. Natural Channel
The Canadian better-for-you energy brand adds Sprouts' roughly 400-plus stores as it pushes deeper into the U.S. better…
Beverages
GURU Organic Energy Lands Sprouts Farmers Market in U.S. Push
The Canadian better-for-you energy brand adds a major natural-grocery chain as it builds stateside distribution ahead o…
Beverages
Cha Yu Cloud Milk Tea Line Eyes C-Store Dispensed Beverage Set
The Macau-origin brand's reformulated lineup could find footing in the dispensed-beverage and packaged-tea segments as …
Beverages
Liquid Youth Sparkling Collagen Water Eyes C-Store Channel
The functional beverage brand's grocery gains could signal a future forecourt-adjacent play as better-for-you dispensed…
Beverages
Glucose Health Names Ex-Celsius CEO Gerry David to Advisory Board
David's energy-drink distribution playbook could accelerate Glucose Health's push into convenience and foodservice chan…
Beverages
Heirloom Coffee Roasters Rolls Out Clean Craft Line Nationwide
The specialty roaster is pitching Clean Craft as a cleaner-ingredient dispensed-beverage option as c-store operators se…
Beverages
Beyond Meat Rolls Out Beyond Immerse Beverage Line in New York
The plant-based protein brand enters the functional beverage set — a category convenience operators have been rapidly e…
Beverages
5-hour ENERGY Drops 2 Donut-Inspired LTO Shots for National Donut Day
The LTO flavors put a classic bakery twist on the 2-oz. shot format, leaning into seasonal impulse at the front-end reg…
Beverages
Nurri Launches Kids Protein Shake Line at Sam's Club
The Little Chute, Wis. brand — a Circana top-growth leader and Bain insurgent pick — moves into kids' nutrition with an…
Beverages
Mitra9 Enters Gaming Culture With Neon Berry Seltzer
Functional beverage maker Mitra9 launches limited-edition Neon Berry seltzer targeting gamers and content creators with…