Beverages
Big Sipz Lyte Ade Brings Vodka-Based RTD to C-Store Cold Vault
Big Sipz Lyte Ade pairs distilled vodka with coconut water in a 500ml resealable Tetra Pak at 5% ABV, 100 calories, and…
Beverages 139 stories
Beverages
Táche Pistachio Milk Launches Peppermint Mocha in 5,500+ Doors
Táche's limited-edition Peppermint Mocha Barista, two years in development, brings chocolate and peppermint to its pist…
Beverages
Hunky Dory RTD Martinis Launch in Florida, Connecticut Retail
Hunky Dory Cocktails enters select premium retail and DTC channels with four bar-strength vodka martinis, targeting c-s…
Beverages
Welch's Sparkling Targets Holiday Gatherings with 5-Episode Social Series
Welch's Sparkling Juice pairs a celebrity-led social series with Instacart sampling and streaming ads on Disney+ and Hu…
Beverages
Oats Overnight Launches Oon Iced Protein Coffee at 1,310 Targets
Oats Overnight brings its new Oon Iced Protein Coffee — 10g protein, 100mg caffeine, no equipment needed — to roughly 1…
Beverages
Lifeway Foods Puts Muscle Mates Kefir on Chicago TV
Lifeway Foods is moving its NFL athlete kefir campaign from social media to Chicagoland broadcast TV, then following wi…
Beverages
ROW 94 Launches Tasting Room, Opry-Aged Bourbon Expression
ROW 94 Whiskey debuts a downtown Nashville tasting room and a four-barrel limited bourbon finishing inside the Grand Ol…
Beverages
Yesly Sparkling Protein Water Hits ~500 Sprouts Doors
Yesly Water enters the ready-to-drink protein segment with a clear, lightly sparkling format launching exclusively at S…
Beverages
Peet's Coffee, Q Mixers Roll Out Black Cherry Sparkling Energy LTO
Peet's Coffee and Q Mixers combine tart black cherry flavor with 80mg of caffeine and Q Club Soda in a holiday-season s…
Beverages
Scooter's Coffee Rolls Out Holiday LTO Across 900+ Units
Scooter's Coffee is pairing peppermint and coconut in a seasonal limited-time offer rolling out to more than 900 drive-…
Beverages
Melo Sparkling Kava Hits 13 Erewhon Stores in SoCal
Melo's canned kava brand enters Erewhon's functional beverage coolers across 13 Southern California stores, positioning…
Beverages
Once Upon a Coconut Adds No-Sugar Fruit Punch to 12,000-Store Line
Once Upon a Coconut's new Fruit Punch SKU blends five real-juice ingredients with natural electrolytes and arrives with…