Beverages
New Barn Organics Launches Buckwheat Milk at Whole Foods
New Barn Organics acquired BAM the Brand's buckwheat milk recipes and begins a multi-region Whole Foods rollout, markin…
Beverages 101 stories
Beverages
Eastroc Energy Enters U.S. C-Store Channel With Gold, Zero Sugar Cans
Eastroc Beverage taps Coca-Cola and Bang Energy veteran Joey Nickell to lead U.S. commercial development as the Chinese…
Beverages
Smoothie King Offers Free Protein Coffee Smoothie at 1,200+ Units
Smoothie King's two-day National Coffee Day promotion targets its loyalty base with a no-added-sugar, 14g-protein cold …
Beverages
BobaVida Launches ORBA RTD Popping Boba in 12 oz Pouch
ORBA launches in four tea and coconut water flavors with a 14-month shelf life, suggested retail of $11.99 per four-pac…
Beverages
Optimum Nutrition Launches 30g Protein + Fiber RTD Shake
Optimum Nutrition's new ultra-filtered milk shake pairs 30g protein with 8g prebiotic fiber, targeting the growing c-st…
Beverages
Ocean Spray Adds 3 Fall SKUs Across Beverage, Snack, Spread
Ocean Spray's farmer-owned cooperative rolls out a limited-edition cider beverage, a new Sour Apple Craisins variety, a…
Beverages
Lavazza Debuts First U.S. Loyalty Program With 3-Tier Points System
Lavazza's My Lavazza program launches ahead of National Coffee Day with three membership tiers — Enthusiast, Barista, a…
Beverages
Sangría Señorial Launches Zero-Sugar, Zero-Calorie SKU
Sangría Señorial Zero extends the 66-year-old non-alcoholic sangría soda brand into the zero-sugar NAB segment, availab…
Beverages
MET-Rx Enters RTD With 44g Protein Shake at $3.47
MET-Rx's 14-oz RTD shake delivers 44g protein, 6g fiber, and up to 2,500mg electrolytes per bottle, with broader retail…
Beverages
Matchi Enters C-Store Channel With Canned Protein Matcha Latte
Matchi Global's shelf-stable, 8.4 oz canned matcha latte pairs ceremonial-grade matcha with 20 grams of filtered milk p…
Beverages
Ripple Foods Debuts Toddler Pea-Milk Line Exclusively at Walmart
Ripple Foods places its new shelf-stable toddler milk exclusively in Walmart's Baby Aisle, targeting families seeking a…
Beverages
Ocean Spray Names Two C-Suite Officers to Drive Supply Chain, Strategy
Ocean Spray Cranberries has added two senior executives to sharpen execution and supply chain performance as CEO Abigai…