Beverages
C4 Launches Sparkling Protein RTD at Walmart, 20g Protein
C4 Sparkling Protein hits Walmart shelves in three flavors at $27.99, bringing a carbonated, caffeine-free format to a …
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Beverages
Coco5 Hits Costco With 18-Count Pack, $19.99 Price Point
Coco5's Costco rollout spans Midwest stores with Pineapple, Coconut, and new Grape flavors, with tasting events planned…
Beverages
Kate Farms High Protein Shake Hits 6,800+ Walmart, CVS Doors
Kate Farms adds a new Vanilla SKU and CVS distribution as the clinically developed plant-based shake brand moves aggres…
Beverages
Heineken USA, OpenTable Pilot DD-Reward Program at 10 Houston Restaurants
Heineken USA's 'There's No Such Thing As Fine to Drive' program now integrates into the OpenTable booking flow, rewardi…
Beverages
7-Eleven Adds 3-SKU Private-Label Soda Line at $1.99
7-Select Soda rolls out in Cola Classic, Orange Soda, and Lemon-Lime Twist at 7-Eleven, Speedway, and Stripes stores, e…
Beverages
Mission Craft Cocktails Adds Pickle-Rita RTD to Margarita Line
Mission Craft Cocktails' new Pickle-Rita, a dill-forward 25% ABV ready-to-drink margarita, will debut at Total Wine & M…
Beverages
Pantalones Tequila, Tipsy Scoop Drop Boozy Ice Cream Collab
Pantalones Organic Tequila and Tipsy Scoop are rolling out a limited-edition Peaches & Cream Margarita Ice Cream nation…
Beverages
Nurri Adds 20g Protein Ultra-Filtered Milk at Walmart Nationwide
Nurri's lactose-free, ultra-filtered multiserve milk line launches in four varieties — 2%, whole, chocolate, and vanill…
Beverages
Philz Coffee Adds Matcha Line Across 80-Plus Locations
Philz Coffee's four-SKU matcha lineup — sourced from Uji, Japan — is now live at all stores and on the Philz app, where…
Beverages
NO CAP! Soda Inks Licensing Deal With Sour Punch Candy Brand
NO CAP! Soda Pop's licensing agreement with American Licorice Company's Sour Punch brand signals a broader push to pair…
Beverages
Joel Gott Wines Launches Sauvy B RTD Wine Spritz With Electrolytes
Sauvy B pairs California Sauvignon Blanc with sparkling water, citrus, and electrolytes in a 12-oz can positioned again…
Beverages
Silk Adds 30g Protein Shakes, Yogurts to Plant-Based Lineup
Silk's expanded Protein lineup — ready-to-drink shakes with 30g protein and yogurts with at least 12g — hits major groc…